MEC history » MEC SWITZERLAND - Media Agency

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MEC's key takeaways and trends from CES 2017

MEC's key takeaways and trends from CES...

12/01/2017 12/01/2017

Our on the ground coverage and key takeaways from CES 2017!

Our on the ground coverage and key takeaways from CES 2017!

Download

FAST TAKE: IAB NEW AD PORTFOLIO UPDATE

FAST TAKE: IAB NEW AD PORTFOLIO UPDATE

02/12/2016 02/12/2016

This Fast Take addresses the MEC and...

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DOWNLOADED: A month in media, November 2016

DOWNLOADED: A month in media, November 2016

30/11/2016 30/11/2016

Latest media news from around the...

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DOWNLOADED: A month in media, October 2016

DOWNLOADED: A month in media, October 2016

21/10/2016 21/10/2016

Missed any of the great content...

Download

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MEC's key takeaways and trends from CES 2017

MEC's key takeaways and trends from CES 2017

12/01/2017 12/01/2017

Our on the ground coverage and key takeaways from CES 2017!

Download

FAST TAKE: IAB NEW AD PORTFOLIO UPDATE

FAST TAKE: IAB NEW AD PORTFOLIO UPDATE

02/12/2016 02/12/2016

This Fast Take addresses the MEC and GroupM view of the IAB’s September release of an updated version of its Standard Ad Unit Portfolio.

Download

DOWNLOADED: A month in media, November 2016

DOWNLOADED: A month in media, November 2016

30/11/2016 30/11/2016

Latest media news from around the world, EMEA edition. Featuring Samsung's...

Download

DOWNLOADED: A month in media, October 2016

DOWNLOADED: A month in media, October 2016

21/10/2016 21/10/2016

Missed any of the great content coming from MEC? Don’t worry, here’s our...

Download

 
 
MEC history
01/01/2002

MEC was born from the merger of two very different agencies in 2002:

• CIA Medianetwork was one of the first independent media agencies, having grown rapidly from its UK base to become a European-centred network with its roots in owner-managed local operations
  
• The Media Edge (TME) emerged from the media department of Young & Rubicam as part of the classic full-service agency structure before becoming an independent agency brand in the late 1990s
  
• TME was already part of WPP in 2002 so WPP’s purchase of Tempus Partners, the owners of CIA Medianetwork, brought the two companies together to form Mediaedge:cia (later to become MEC). Blending TME’s heritage of creativity with the buying strength and aggressive entrepreneurial culture of CIA created a new and distinctive global network.
  

Digital innovation has been integral to our growth. We have have long been pioneers in digital media and marketing, having been the first media agency to:

• Open a specialist digital division

• Launch a stand-alone search unit 

• Establish the first dedicated social media practice in 2007

MEC history
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